EZdrinking

Searching for the world's best drinks and what makes them extraordinary.

Searching for the world's best drinks and what makes them extraordinary. EZdrinking is a drinks blog by Eric Zandona that focuses on distilled spirits, wine, craft beer and specialty coffee. Here you can find reviews of drinks, drink books, articles about current & historical trends, as well as how to make liqueurs, bitters, and other spirit based drinks at home.

Filtering by Tag: Craft Beer Market Share

Who Drinks Craft Beer?

I recently read Brett VanderKamp's new book Art in Fermented Form: A Manifesto. Brett is the president of New Holland Brewing and Artisan Spirits in Holland, Michigan. In the book, he reflected on a time in US history when people only drank locally produced beer made from locally grown ingredients and he hopes that one day this paradigm will return. He also talked about the success of the craft beer movement and the 5% market share that they have been able to carve out for themselves. As I read, I began to wonder; who is the average craft beer drinker, and does 5% market share mean that only 5% of beer drinkers drink craft? Surely not.

Continue to see the infographic below. 

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