A while ago I organized a blind tasting of bourbons that cost less than $50. I was inspired to put this together after a small group of friends and I did a blind tasting of whiskeys under $20. That tasting was both a lot of fun and introduced me to a couple of bourbons that I really love. Wanting to repeat this process I put together a game plan. First, I wanted to focus the tasting only on bourbons between $20 and $50. I picked this price point for two reasons: one, my expectation was the overall quality would be a little higher than the under $20 bracket; and two, because it falls in the range that I and many of my friends would feel comfortable spending on a bottle to drink at home from time to time without feeling like its so expensive or exceptional we'd have to save it for some sort of special occasion. Second, I only wanted bourbons that I knew were sold by the distillery i.e. no Non-Distiller Producer bourbons like Bulleit or Black Maple Hill. Third, I didn't want any single barrel products because by nature their flavor profile can change from barrel to barrel and I wanted to help people find a bourbon that they would like and be able to return to and have it taste the same as it was at the party. With these criteria in mind I went about finding bourbons that fit.
I found over dozen bourbons that matched my criteria however, 12 samples of bourbons even at 1/4 oz each starts to add up. I wanted to be sure that people could get home safely so I limited the field to nine. As I spread the word among my friends I was able to find about 25 people who committed to coming and who were willing to chip in to cover the costs of the whiskey.
Now, because I also wanted to participate in the tasting, the trick was figuring out how to set things up so the tasting was blind for me as well. The solution I settled on was I would mark nine brown paper lunch bags with the planetary symbols, Mars ♂, Venus ♀ etc. and then my wife bagged the bottles. For a couple of the bottles that were more easy to identify we decanted the bourbon into clean wine bottles.
The tasting was hosted at a friend's house and I placed three bottles of bourbon in the kitchen, the living room and a spare bedroom. The reason for this was that it forced people to move around and not just all congregate in one room of the house. I wasn't concerned about the order in which people tasted the bourbons so it worked fine. In a more formal tasting, flight order is important but for our purposes it was an easy sacrifice.
After a few hours or tasting and eating snacks, I collected the score sheets that I handed out the to tasters. They rated each bourbon from 1-10 based on what they liked. When I tallied the results, one of the first things that stood out was there were no bad bourbons in the batch. While people liked some bourbons more than others there were no clear winners or losers. In the tasting under $20 it was very obvious that there were a couple of whiskeys that everyone liked and a couple that everyone didn't like, but not this time. This was an encouraging result because what it said to me was if you are going to buy a bourbon in the $20-$50 price range, you can be sure that it is a quality product though you can't guarantee the it will be your favorite.
After tallying the scores here were the results from our group of tasters:
Russel's Reserve 10 Year Old 90 Proof (45% ABV) Distilled by the Wild Turkey Distillery in Lawrenceburg, KY.
Henry DuYore's Straight Bourbon 91.3 Proof (45.65% ABV) Distilled by Ransom Spirits in Sheridan, OR. (This was the only craft bourbon and the only bourbon not from Kentucky in the tasting.)
John E. Fitzgerald Larceny 92 Proof (46% ABV) Distilled at the Bernheim distillery in Louisville, KY and owned by Heaven Hill.
Colonel E.H. Taylor Small Batch Bottled in Bond 100 Proof (50% ABV) Distilled at the Buffalo Trace Distillery in Frankfort, KY.
Woodford Reserve Distiller's Select, 90.4 Proof (45.2% ABV) Distilled at the Woodford Reserve Distillery in Versailles, KY and owned by Brown-Forman.
Basil Hayden 80 Proof (40% ABV) Distilled at Jim Beam's Clermont and Frankfort distilleries in KY.
Maker's 46 94 Proof (47% ABV) Distilled at the Maker's Mark Distillery in Loretto, KY.
From my personal score sheet my highest rating went to Colonel Taylor which was something I had never tried before and I was happy to find a new bourbon that I really enjoyed. The other interesting thing was I gave my lowest rating to Maker's 46 which didn't surprise me since I'm not a huge fan of Makers Mark. It was reassuring to see that my taste buds are pretty reliable both when I know what I'm drinking and when I tasting things blind. In the end, this was a really fun event to organize and it was a blast getting a house full of people drinking and discovering some really good bourbon.